Our FireKeepers Sportsbook review will provide a peek into all of the betting brand's relevant aspects and determine whether it is worth your Michigan waging dollars. FireKeepers, one of the smaller names in the bustling Michigan legal sports betting scene, appears poised to take on some of the big brands currently populating one of the more successful sports wagering states in America. FireKeepers Sportsbook, the mobile sports betting product of the impressive FireKeepers Casino Hotel in Battle Creek, Michigan, is live and ready to take your sports bets.